About bïda
bïda is a skincare brand where science and nature come together through purposeful formulation. Founded by a molecular biologist, our products are developed with carefully selected ingredients, each chosen for the excat role it plays in the formula, with a focus on effective hydration, beautiful textures, and an sensory skincare experience.
Our first skincare family, PhytoMucin, reflects this philosophy: thoughtful formulations, honest cosmetic benefits, and no miracle promises.
Why bïda?
bïda is inspired by the Spanish word vida, meaning life. The “b” and the two dots over the “ï” reflect an idea that has been part of our identity from the beginning: a second life.
bïda was born from a circular economy project. That beginning shaped our name and remains part of who we are — a story we look forward to sharing with you.
The people behind bïda
Margoth Moreno, Ph.D.
Margoth is the founder and scientist behind bïda. With more than 10 years of experience in scientific research and six years developing the brand’s formulations, she leads bïda’s product development and formulation. From ingredient selection and formulation design to the final product, she oversees the creation of the brand’s original skincare formulations.
Founder & Formulation Scientist
George is a co-founder of bïda and a strong advocate for the reuse and responsible use of resources. He played a key role in the circular economy project that inspired the brand, helping develop and improve its processes. Today, he continues to support bïda as an investor and an active collaborator in production and logistics.
Co-Founder
George Bill
Shairan is bïda’s Marketing Strategist, bringing years of professional experience in the U.S. and a strong background in team leadership. She leads the brand’s market strategy, supporting bïda’s introduction in Cary and its future growth in the U.S. market.
Marketing Strategist